Is Puma The Underdog In The SmartWatch Market?

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Share Sporting company Puma has announced that it is launching its own smartwatch in partnership with US brand Fossil Group, CNBC reports.

The German sportswear and accessories giant unveiled the new device on Thursday at the IFA Consumer Electronics Show in Berlin. The watch comes with Qualcomm’s Snapdragon Wear 3100 chipset and Google’s operating system for wearable Android devices, Wear OS. It comes in black, white and yellow and the available silicone strap minimizes sweat.

It has heart rate monitoring, GPS tracking features, and will also support Google’s virtual assistant. The watch is aimed primarily at athletes. Puma’s move takes her into an already crowded space where the leaders in smart devices are Apple, Samsung, and Fitbit. Smartwatches are forecast to reach 92 million this year and will increase to 132 million by 2023, according to IDC. The Puma watch will go on sale in November, with a starting price of $ 275. That makes it cheaper than the last Apple Series 4, which costs $ 400, and a little cheaper is Samsung’s Galaxy Watch, which goes for about $ 330.

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