Jeff Bezos has a message to the start-up entrepreneurs: “Be ready to take big risks and to fail”
Bezos announced this at the Amazon re: Mars conference yesterday in Las Vegas after being asked what advice he would give anyone who wants to start their own business.
“Take a risk, you have to be willing to take a risk If you have a risk-free business idea, it’s probably already done,” he said. “You must have something that may not work. Experimenting. Many of these experiments will fail, but “big failures” are a necessary part of the way to success, “said the richest man in the world.”
We need major failures to bring about change and impact. First, you have to shake it hard and fail, but that’s all right, “he explained.” He has only 10 employees with Amazon in 1995. Since then he has made it one of the most expensive public companies in the world, with a market capitalization of nearly $ 860 billion, said that in addition to taking risks and failure, entrepreneurs must also experience passion.
“You will be competing with those who are the fiercest,” he said. , he said, entrepreneurs must be “obsessed with the client.” “The most important thing is to be an obsession with the customer, “he said. – Not only satisfy them, absolutely enjoy them.”