Most Britains do not make a difference between true journalism and fake news, and only one in four trusts in social media. This is the annual report by Edelman Trust Barometur, the BBC reported, adding that consumers are pushing for tougher rules in the area.
According to two-thirds of respondents, platforms such as Facebook and Twitter do not do enough to prevent illegal and unethical behavior, including cyber-security and extremism.
All this has led to increased confidence in traditional journalism over the past year, the study found. Edelman points out that it is high time that social networks “sit down and listen”.
“The public wants action on key issues related to online protection,” experts say, insisting that better addressing and regulating issues is needed. According to Ed Williams, CEO of Edelman UK, failure in this direction will increase the risk of further deterioration in trust and public support.
More than half of Britains worry about fake news and 64% say they can not distinguish real journalism from false content.
Edelman’s report comes just after the announcement of the drastic reform in Facebook, according to which consumers will now get much less information from media and companies at the expense of the increasing share of publications from their friendly circle on the social platform.
The Edelman study shows:
64% of Britains believe that social media are not regulated enough;
63% believe that there is a lack of transparency;
62% believe that there is personal data selling without their knowledge;
The survey was conducted among 3,000 people in the UK. 1/3 of them are aged 16-18 years old.