2018 is the year for Nokia and it sounds more and more optimistic. Thanks to increased interest, in the second quarter, Nokia returned to the top 10 of the world’s best-selling smartphones. The annual increase is 782%, according to a report by CounterPoint Research.
Between April and June, 4.5 million Nokia devices have been sold, compared with 4 million in the previous one. This gives Nokia 9th place in the world sales rankings.
In the last reporting period, they ended on 12th place. As of today, Nokia already holds 1% market share, according to the report of CounterPoint Research.
Nearly 800 percent growth in sales per year is not surprising, given Nokia’s recent (re-emergence) smartphone market. The legendary brand was among the leaders in the mobile industry from 1998 to 2011, when it was gradually overshadowed by the emerging “smart” phones of Samsung and the iPhone.
Several years later, Microsoft sold its mobile phone business, including the Nokia brand. They were bought by the Finnish HMD Global.
Just returned to the top 10 of the world’s top devices, the brand is yet to be proven and to take over a share of the market pie. Powerful positions on the front already have Chinese players such as Xiaomi, Oppo, Vivo. Far ahead, the Samsung, Huawei and iPhone leaders are holding the top 3 positions.
In an attempt to respond to competition, HMD has significantly expanded its portfolio, and the Nokia X6 and X5 have been able to attract the attention of consumers. However, they do not yet have access to many of the global markets outside China. It seems that the company is moving well and if it continues in the same spirit, it will probably climb even higher.